Artist impressions are indicative only. Final design may vary.

New homes, retail, offices and public space proposed for Rosebery

1-3 Rosebery Avenue, Rosebery

Project vision

To deliver a thoughtfully designed mixed-use development with new homes, retail, a new supermarket, business spaces, and publicly accessible open spaces to support a vibrant local centre for people to live, work, shop and enjoy. 

   Artist impressions are indicative only. Final design may vary.

About the proposal

Ford Land is proposing a new mixed-use development in Rosebery, to be lodged with the Department of Planning, Housing and Infrastructure (DPHI) in 2026.

About the proposal

  • A residential‑led mixed‑use development comprising multiple buildings (up to 67.7m), including:

  • Approximately 320 new homes including 44 affordable housing units, managed by a Community Housing Provider for 15 years;

    • Retail on ground level including a full‑line supermarket;

    • Some commercial space for offices and businesses;

    • Basement parking, bicycle facilities and servicing accessed from surrounding streets;

  • Publicly accessible spaces, including an east–west pedestrian connection through the site;

  • Adaptive reuse of identified industrial heritage buildings, integrated with new built form; and

  • New plazas and landscaped areas that complement the surrounding open‑space network.

To enable the proposed development, the project also seeks changes to local planning controls to support the scale and mix of development proposed. The rezoning would amend the building height and floor space ratio controls of the Sydney Local Environmental Plan 2012 to accommodate the scale and density of the proposal. The rezoning would also amend the Sydney Local Environmental Plan 2012 to accommodate the proposed full line supermarket.

   Proposed massing. Artist impressions are indicative only. Final design may vary.

Project benefits

  • New, well-located homes: Provide new housing including affordable housing in a well-located area close to public transport, open space and local services.

  • Local vibrancy: Activate the site with retail and commercial uses that support a vibrant local centre.

  • Public open space: Deliver new publicly accessible open spaces and improved pedestrian connections.

  • Heritage connection: Respect and integrate the site’s industrial heritage through adaptive reuse.

The proposal seeks to provide a number of community benefits, including:

   Rosebery Plaza. Artist impressions are indicative only. Final design may vary.

Design approach

1. Heritage-Led Design: Celebrating Rosebery’s industrial past through adaptive reuse and contemporary design, with heritage buildings and the Heritage Spine forming the cultural and spatial heart of the precinct.

2. Vibrant Mixed-Use Living: Creating a lively neighbourhood where people can live, shop and socialis, anchored by a supermarket, retail hub and public spaces.  

3. Diverse Homes: Delivering new homes including affordable housing with high-quality shared spaces and amenities that promote wellbeing, inclusivity and everyday social interaction.

4. Welcoming Public Spaces: Prioritising walkability and green spaces to create a welcoming, connected destination for residents and the wider community.

The precinct design is led by four key pillars:

   Residential entry at Spring Street. Artist impressions are indicative only. Final design may vary.

   Heritage Spine, internal view. Artist impressions are indicative only. Final design may vary.

   Publicly accessible open space. Artist impressions are indicative only. Final design may vary.

Supporting Housing Targets

NSW is experiencing a well‑documented shortage of housing, particularly in established suburbs close to jobs, services and transport. Providing well‑located housing is a key priority for the NSW Government. As part of its commitment under the National Housing Accord, NSW has set an ambitious target to deliver 377,000 new homes by July 2029. 

The proposal supports the following government priorities:

Why here? Why now?

Identified by the Housing Delivery Authority

The Housing Delivery Authority (HDA) pathway was introduced by the NSW Government as part of broader planning reforms aimed at accelerating the delivery of new housing across the state. Designed to streamline approvals for large-scale residential developments, the pathway allows eligible projects to be assessed as State Significant Developments (SSD) by the Department of Planning, Housing and Infrastructure (DPHI).  

A well‑located site within an established urban area

The site is located within an established residential area close to public transport, open space and local services. State planning policy places emphasis on increasing housing supply in locations that are already serviced by infrastructure and amenities, rather than directing growth to new or isolated areas. The proposal seeks to respond to these locational factors by accommodating additional housing within an existing urban footprint, subject to detailed technical assessment and community consultation.

Have your say

Ford Land is undertaking early engagement to understand community perspectives to help inform the proposal. There are a number of opportunities to learn more about the proposal and share your feedback:

Community webinar

A formal presentation online with an opportunity to hear from the project team, ask questions and provide feedback.

  • Date: Tuesday 11 August 2026

  • Time: 6:00pm – 7:30pm 

  • Where: Online via Microsoft Teams

Drop-in session

Informal drop-in information sessions to find out more about the proposal, meet the project team, ask questions and provide feedback. No formal presentation will be held, so feel free to visit anytime during the session.

  • When: Wednesday 12 August 2026, 4.00pm – 6.30pm

  • Where: 15 Zetland Avenue - Green Square Public School & Community Spaces, Community Space 2

  • RSVP: Click here to register by Tuesday 11 August

Get in touch

For any questions or feedback, or for help registering for an engagement session, please reach out to our community engagement team via:

 Frequently Asked Questions

Project team

About Ford Land

The project is being led by Ford Land, a multi-disciplinary Australian property company established in 1981. With decades of experience in property investment and management, Ford Land is focused on delivering practical, well‑considered developments that support thriving neighbourhoods.